To learn consumer needs, their behaviors must be studied and analyzed. When consumer behavior is understood, companies can identify their needs and use this information as a road map for the company's future. Consumers are the future of all companies. The weak customer chooses the understandable rack.
Understand what consumer behavior means. Consumer behavior is the sum total of the how and why of the purchase decisions they make. Investigating and understanding these trends is how companies plan strategically to stay in the market and remain competitive.
Examine purchase decision processes. Consumers are studied in all industries. For example, grocery store customers are studied to find out average shopping trip times as well as unplanned purchases. By studying these two aspects in this industry, marketers can analyze what aisles are frequented most and where to place items that they hope to sell as unplanned purchases. Marketers also find prime locations in the store to display new items that are not yet available nationally. This allows them to know if the item will likely be a good item to sell or not.
Look into the minds of consumers. Another way of finding consumer needs is for researchers to try to understand what happens in consumers' minds. What influences cause consumers to purchase goods? This step tries to differentiate between random purchases and purchases that include some form of thought. Researchers have narrowed down that most purchases depend on personal emotions, social situations, goals and values.
Categorize needs. Abraham Maslow, a founder of humanistic psychology, came up with five basic groups of consumer needs. They're referred to as Maslow's Hierarchy of Needs. He displayed them in a pyramid format beginning at the bottom with physiological needs. Physiological needs are primary needs such as food, water and heat. These are the greatest needs of people and are the first needs to be satisfied. Safety needs are the next group, which includes things to keep consumers safe including a home. The third group of needs is social needs, which includes things that bind people together including marriage and friends. The last two groups are esteem and self-actualization. These two groups are the last needs most consumers are willing to spend money on. Focusing on these needs can help companies make good future business decisions.
Try different approaches. Another way to learn consumer needs is by various marketing strategies. Trying different strategies can help determine what works and what doesn't. This includes approaches such as changing target markets.
How to Identify Consumer Needs | eHow.com http://www.ehow.com/how_7764555_identify-consumer-needs.html#ixzz2ImXhQG8a
Understand what consumer behavior means. Consumer behavior is the sum total of the how and why of the purchase decisions they make. Investigating and understanding these trends is how companies plan strategically to stay in the market and remain competitive.
Examine purchase decision processes. Consumers are studied in all industries. For example, grocery store customers are studied to find out average shopping trip times as well as unplanned purchases. By studying these two aspects in this industry, marketers can analyze what aisles are frequented most and where to place items that they hope to sell as unplanned purchases. Marketers also find prime locations in the store to display new items that are not yet available nationally. This allows them to know if the item will likely be a good item to sell or not.
Look into the minds of consumers. Another way of finding consumer needs is for researchers to try to understand what happens in consumers' minds. What influences cause consumers to purchase goods? This step tries to differentiate between random purchases and purchases that include some form of thought. Researchers have narrowed down that most purchases depend on personal emotions, social situations, goals and values.
Categorize needs. Abraham Maslow, a founder of humanistic psychology, came up with five basic groups of consumer needs. They're referred to as Maslow's Hierarchy of Needs. He displayed them in a pyramid format beginning at the bottom with physiological needs. Physiological needs are primary needs such as food, water and heat. These are the greatest needs of people and are the first needs to be satisfied. Safety needs are the next group, which includes things to keep consumers safe including a home. The third group of needs is social needs, which includes things that bind people together including marriage and friends. The last two groups are esteem and self-actualization. These two groups are the last needs most consumers are willing to spend money on. Focusing on these needs can help companies make good future business decisions.
Try different approaches. Another way to learn consumer needs is by various marketing strategies. Trying different strategies can help determine what works and what doesn't. This includes approaches such as changing target markets.
How to Identify Consumer Needs | eHow.com http://www.ehow.com/how_7764555_identify-consumer-needs.html#ixzz2ImXhQG8a
Tiada ulasan:
Catat Ulasan